Archive for December 21st, 2009
Does fear of loss motivate or paralyze you? (101-1)
An old axiom in sales is that “The fear of loss is greater than the anticipation of gain.” This is why there are so many ads that prominently display “Limited time offer” or that establish the countdown to sales i.e. only two days left at this price. We take action to buy because we are driven more that the deal may run out and we will miss it than our need for the product.
The same axiom, “The fear of loss is greater than the anticipation for gain” is true when viewing the motivation to take action by some leaders. Many leaders play it safe when risk is required to move their team to the next level. They know in their heart what is the correct thing to do but they just can’t take a chance that they might fail or not have a 100% victory so they do nothing but fortify their current position. It takes courage for a leader to overcome the fear of loss. Today, we look at a leader that “Went for it!” Read 1 Kings 18:1-40.
Tags: Fear